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Avroy Shlain Reels creation
Case Studies / Creative
Content Video Marketing
From concept to final cut, we create video content designed to stop the scroll and make brands impossible to ignore. Combining creative direction, production and social-first thinking, we develop content that looks great, feels relevant and is built for the platforms where audiences actually spend their time.
For Avroy Shlain, we delivered 15 unique pieces of content across 4 shoot days, plus 2 days of edits and grading.
Client
Avroy Shlain
Project
Creative direction and Content Creation
Website
The Brief
Avroy Shlain tasked Punkystarfish with creating a suite of high-end, distinctive social media content that would elevate the brand’s digital presence and showcase its products in a fresh, contemporary way.
The objective was to move beyond traditional product content, combining strong creative direction, premium production and visually striking concepts to create content that felt polished and aspirational while still being engaging and native to social media.
From concept development and art direction to production and final execution, we created a visual approach designed to stand out in-feed, showcase the products beautifully and strengthen Avroy Shlain’s social identity.
Idea
To transform everyday beauty products into bold, visually unexpected moments designed for social.
We combined elevated art direction, striking compositions and premium production with a social-first mindset, creating content that felt more like editorial beauty campaigns than traditional product posts.
Each concept was designed to give the product its own moment, while building a distinctive visual world that was unmistakably Avroy Shlain and made to stop the scroll.
