Brooks Hard Seltzer Influencer Campaign

Case Studies / Influencer Marketing

Nano & Micro Influencer Marketing

How nano and micro influencers drove conversation for Brooks Hard Seltzer. The campaign delivered 59,162 reach, 63,206 views and 2,623 engagements, at a cost of R1.55 per result. It is part of our influencer marketing work.

Client

Brooks

Project

Nano & micro influencer campaign

Social Media

Results

The Brief

The brief for Brooks Hard Seltzer had three goals:

To drive purchase
To encourage conversation
To show up in our target audience’s feed

The Strategy

Nanos: tasked to create product-placement type content that comes across as natural and organic. This content is valuable not just for the reach it achieves, but because it can be repurposed as user-generated content for Brooks’ own feed.

Micros: product-placement type content, as well as content that reaches different niches to stay top of mind.

Cost per result was R1.55.