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Until we can finger lick again
Case Studies / Digital Amplification
August 2020
Digital Strategy, Amplification, Content Creation
In August 2020, KFC paused its “Finger Lickin’ Good” slogan during the COVID-19 pandemic. To keep KFC South Africa top of mind without it, we ran an organic Twitter campaign that borrowed the slogans of other popular brands. Other brands then offered us their own slogans, and the campaign earned 2 million organic reach, 10 million organic impressions and a 194% engagement rate.
Client
KFC
Project
Until we can finger lick again
Results
We sparked organic conversation on Twitter by targeting key brands, leading to active participation from our community and other brands generously offering their slogans to us.
The Brief
Staying relevant in the COVID era, without the finger-licking factor: Ignite talk and build community engagement.
The slogan pause made news in August 2020. It was covered by the Sunday Times, News24, BBC News and CNN.
Idea
When your slogan’s off the table, borrow from the best! We ditched “Finger Lickin’ Good” during the pandemic and instead used the slogans of other popular brands to maintain brand awareness.
