Until we can Finger Lick again

Case Studies / Digital Amplification

March 03, 2021

Digital Strategy, Amplification, Content Creation

We sparked organic conversations on Twitter by targeting key brands, leading to active participation from our community and other brands generously offering their slogans to us.

Client

KFC

Project

Untill we can finger lick again

Website

www.kfc.co.za

Social Media

Play

Results

We sparked organic conversation on Twitter by targeting key brands, leading to active participation from our community and other brands generously offering their slogans to us.

million

Organic Reach

million

Organic Impressions

Engagement Rate

The Brief

Staying relevant in the COVID era, without the finger-licking factor: Ignite talk and build community engagement.

Idea

When your slogan’s off the table, borrow from the best! We ditched “Finger Lickin’ Good” during the pandemic and instead used the slogans of other popular brands to maintain brand awareness.

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