Social Media Marketing is no longer a “buzzword” that people use, it’s an important part of ensuring you grow your business.
Today we are seeing businesses you had never heard about months ago, simply due to their killer content marketing on Instagram, Facebook or TikTok. If you do not take your social media marketing seriously, you will be left behind.
Social media channels help you attract the right customers with the information they are searching for at a time when they are thinking about making a purchase. Social Media is your shop front to the internet, and you want to ensure it grabs people’s attention.
Here are 5 reasons why your business needs social media marketing
- Tell your brand story – Social Media is a great way to interact with your audience and connect with them. Social Media allows you to share your business’s journey, build your brand and educate your potential customers on why they need your product or service.
- Affordability – Social media advertising is one of the most affordable ways to reach your target market. On specific platforms, you can grow your audience organically (TikTok & Twitter) by just post consistently about different aspects of your business. In contrast, the cost of attracting customers on other social media platforms (Facebook & Instagram) is very affordable depending on your industry.
- Learn about your competitors – Companies’ business profiles are accessible to anyone and everyone this is your chance as a business owner to learn from competitors through their social media marketing. Social Media Marketing gives you insight into what your competitors are going through and understand the strategies they are implementing to attract their audiences.
- Search Engine Visibility – Social media profiles help you dominate the first page on Google search results through SEO. All those shares, likes, backlinks, and comments are valuable social signals that influence your search rankings.
- Builds Trust – People research before they commit. Having your social media profiles optimised and showing that you are active online and responding to people’s comments and queries gives new customers a sense of security that they won’t be scammed (sadly a big problem in the world we live in today)
We love helping business take their social media marketing to the next level. Social Media Marketing is the best way to start seeing results from your marketing quickly and to build your customer base and keep them coming back for more.