Social Media posting guidelines to help you make the most of the content you are posting online.
An important part of Social media is knowing when your audience is online. This is especially true if you are relying heavily on organic posting techniques (we will get to that later – it deserves its own blog post).
With social media platforms constantly evolving and users behaviours along with it, it is important to ensure that you know enough about your target audience to know when they are online and schedule or post your content accordingly.
With competition at an all-time high on social media, you can’t rely on guesswork.
Sprout social recently released data regarding the best times to post on social media, although trends haven’t changed too much more people are accessing their social media during work hours. Past trends showed that people were more likely to visit their social media profiles before or after work, the reason for this is due to many people not being able to access social media during work hours. With more companies encouraging employees to be advocates for their companies online, they are opening up the site’s employees can visit during work hours.
According to the imagery below, looking at Global Social Media Posting Trends, the most popular time to post is between 10 am to 2pm, Wednesday to Friday.
Social media posting habits vary on Instagram, with the best time to post globally across all industries being on a Wednesday at 11am and on Friday’s between 10 and 11am. It is important to note that these are Global Social Media posting guidelines, and although they give a great idea of global social media posting habits, they will vary from industry to industry.
If you are relying heavly on organic content as part of your social media, then these Social Media posting guidelines are where the opportunities lie for your brand.
It is important to make sure that you are watching what posts are performing well over a period of time and seeing what trends you can pick up to determine what works for you, as there is no one-size-fits-all answer in the world of social media.
Experiment with what you are doing. Social media is not heart surgery, no one is going to die if you try a new content format or post at a different time. This is how you learn about your audience, their habits and what they like and don’t like.
I hope this social media posting guideline helped shed some light on how to find out the perfect time to post content for your brands, and if it is something you have never thought of before, hopefully now it has gotten you thinking about it.
Thanks for popping by.