Instagram Reels is a feature introduced by Instagram in August 2020, which allows users to create short-form videos, similar to TikTok. Since its launch, Reels has gained popularity, with creators and businesses using it to reach a broader audience. But, just like any other social media platform, Instagram uses an algorithm to determine which Reels will appear on a user’s feed. In this blog post, we’ll dive into the Reels algorithm, how it works, and how you can optimise your content to reach a wider audience.

What is Instagram’s Reels Algorithm?

The Reels algorithm is Instagram’s proprietary algorithm that determines which Reels appear on a user’s feed and the Explore page. The algorithm uses various factors to determine the relevancy and quality of Reels, such as engagement, location, and the user’s activity.

How Does the Reels Algorithm Work?

  1. Engagement:

One of the significant factors that the Reels algorithm takes into consideration is engagement. The algorithm tracks the number of views, likes, comments, and shares on a Reel. Reels that have higher engagement rates are more likely to be shown to a larger audience.

  1. Completeness of the content:

The algorithm also evaluates the completeness of a Reel. This means that if you add text overlays, stickers, and music to your Reel, it will have a better chance of appearing on the Explore page. Instagram rewards creators who use all the features that Reels has to offer.

  1. Quality of content:

The quality of your Reels is another crucial factor that the algorithm considers. Instagram wants to promote high-quality content to keep users on the platform longer. Therefore, the algorithm assesses the quality of the Reel based on the resolution, aspect ratio, and video length.

  1. Consistency:

Consistency is key when it comes to Reels. The algorithm rewards creators who consistently produce high-quality Reels. The more you post, the more opportunities you have to reach a wider audience.

  1. User activity:

The Reels algorithm also considers a user’s activity on the platform. If a user engages more with a particular type of content, the algorithm will show them more of that type of content.

How to Optimise For the Reels Algorithm?
  1. Use all the features that Reels has to offer:

To optimise your Reels for the algorithm, use all the features that Reels has to offer, such as text overlays, music, and stickers. This will increase the completeness of your Reel, and the algorithm will be more likely to show it to a wider audience.

  1. Post consistently:

Consistency is key when it comes to Reels. Post consistently to give yourself more opportunities to reach a wider audience. Posting once a week is not enough to build an audience on Reels.

  1. Use relevant hashtags:

Using relevant hashtags is a great way to optimise your Reels for the algorithm. Hashtags help the algorithm understand what your Reel is about and categorise it accordingly. Use hashtags that are relevant to your content and the audience you want to reach.

  1. Engage with your audience:

Engaging with your audience is essential when it comes to Reels. Respond to comments and messages, and ask your followers to engage with your Reels. The more engagement you get, the higher the chance that the algorithm will show your Reel to a larger audience.

The Reels algorithm is a complex system that considers various factors when determining which Reels appear on a user’s feed and the Explore page. By optimising your Reels for the algorithm, you can reach a wider audience and grow your following. Use all the features that Reels has to offer, post consistently, use relevant hashtags, and engage with your audience to optimise your Reels.

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