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KFC Strips Launch
Case Studies / Influencer Marketing
Influencer Marketing Campaign
KFC launched Strips in South Africa, and we ran the creator campaign behind it. From May 2026, 37 creators across four content styles produced 40 pieces of content on Instagram and TikTok, delivering 1.9 million video views and more than 155,000 likes. It is part of our influencer marketing work.
Client
KFC
Project
Strips launch influencer campaign
The Brief
KFC was launching Strips with the line “You won’t get it, til’ you taste them.” The idea was simple: you don’t fully understand how good they are until you try them.
Our brief was to build awareness and hype around the launch, put flavour, variety and value front and centre, and encourage trial, through creator content that felt real rather than like an ad.
Results
Across 37 creators, 34 of whom posted, and 40 pieces of content on Instagram and TikTok, the campaign delivered 1.9 million video views, more than 155,000 likes and around 1,600 comments, with an average engagement rate of 4.91%.
The Strategy
Rather than give every creator the same script, we briefed by content style, so each audience saw Strips in a way that felt natural to the creator they follow.
Budget bloggers showed why Strips are worth it, from the Original, Zinger and Dunked options to the five dips and different ways to enjoy them, without ever calling them cheap. Food reviewers sat down for honest, first-bite reactions on flavour, crunch and seasoning. Lifestyle vloggers worked Strips into real moments like errands, hangouts and sharing with friends. Original taste creators took the line and turned it into skits, characters and storytelling of their own.
Each creator delivered one video of 30 seconds to a minute, cross-posted to TikTok and Instagram, tagging KFC South Africa and using #KFCStrips.
