Piatto's

The Brief:

Grow the TikTok page and attract a younger target market.

The Strategy:

Instagram

TikTok

We strategically planned content that was humorous, trend-driven, and tactical, while also effectively showcasing Piatto’s specials and brand voice in a way that resonates with the South African market.Our approach combined engaging organic content with the power of influencer marketing, ensuring a relatable and impactful presence.

After campaign stats: The TikTok Page started on 397 followers in September 2024, and in December 2024, the page went up to 5139, and continues to grow exponentially. 

So, the TikTok page grew by 1194.46% from September to December 2024. 🚀🔥 proving that with an intentional strategy and leaning into trends that suit your brand can organically push growth and create a genuine community interested in your brand and offering.

Credits:

Piatto Social Content 11
Piatto Social Content 12
Piatto Social Content 12
Piatto Social Content 14
Piatto Social Content 15

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