Cilantros
The Objective:
Change the style of photography to a more vibrant people and lifestyle-oriented look and feel.
The Strategy:
Video
Pre &
Production
Public
Relations
We strategically planned and shot content that was eye catching, modern, and speaks to the consumer first, showcasing Cilantros as the ultimate contemporary dining experience.
Our approach combined influencer trade exchanges and beautiful imagery that tells the story of dishes through colour and texture.
After implementing our objective: The instagram page felt a renewed freshness and relevance, echoed through seeing Cilantros featured in viral videos, top restaurant lists and proving that intentional strategy and imagery aligned can organically push growth.
Credits:
More Here
Heineken National Playwright
