Teaser Phase: Stir up the buzz on social media – “Something epic is about to drop at your nearest KFC!” Invite audiences to get a taste of the limited-edition menu and exclusive merch on the horizon.

Launch Phase: Mobilise the forces of Macro, Micro, and Nano Influencers across all social platforms. Covering a diverse spectrum of audiences and interests, it was all hands on deck to reach every corner of the internet.